10 Tips on How to Write Great Medium Content

The checklist that helped me reach over 200K views on Medium

Image of a checklist for publishing a blog post with a pen and a Macbook
Image of a checklist for publishing a blog post with a pen and a Macbook
Photo by Markus Winkler on Unsplash

How did my Medium articles perform so far?

I have been publishing on Medium since 2018, and so far, I have published twenty-two articles, and the community loved the following articles.

Medium articles with 15K, 59K and 70K views published before Paywall
Medium articles with 15K, 59K and 70K views published before Paywall
Medium Articles with 15, 59, and 70K Views — Link
Most recent article with 36K views since Aug 17, 2020
Most recent article with 36K views since Aug 17, 2020
36K views in 2.5 months — Link

1. Join the Medium Partner Program

When Medium introduced Paywall, I was furious. I switched to an alternative free platform; however, after I published a few articles there, I realized the value Medium offered for both readers and writers in exchange for $5 a month.

2. Make a list of topics to write about

The first and foremost step is the ideation phase that involves

Image for post
Image for post
Photo by Patrick Perkins on Unsplash

3. Research, Write, Refine and Repeat

Start with dumping all the information that you wish to include in the story and then proceed with refining the content. Where necessary, complement the story with multimedia content such as images, videos, and audio.

4. Pick a relevant cover image

The cover image is the first piece of visual content that the reader sees, so don’t forget to make a good first impression by choosing a cover image related to your story.

A picture is worth a thousand words — Frederick R. Barnard

5. Write SEO-friendly story title and description

The title is the first thing that a reader notices, and search engines, use the title, description, and content of the story for ranking.

It’s important to come up with a title that is both human and search engine friendly.

I personally use https://capitalizemytitle.com/headline-analyzer, and it gives a headline a score for Readability, SEO, and Sentiment, as shown below.

Headline Analyzer helping write headlines with a score for Readability, SEO and Sentiment.
Headline Analyzer helping write headlines with a score for Readability, SEO and Sentiment.
Headline Analyzer calculating Readability, SEO, and Sentiment score

6. Simplify! Aim for less than 7 mins of “Read Time”

It turns out stories with 6–7 minutes get 20% more recommends on Medium. Consider dividing it into multiple parts if you cannot restrict a story to less than 7 minutes.

6–7 minutes short articles have 20% more recommendation
6–7 minutes short articles have 20% more recommendation
Medium Story Read Time Recommends by — Credit Ryan McCready

7. Medium uses tags to serve Readers relevant content

In Medium, a story can be tagged with up-to five tags that would help Medium categorize and distribute the story to the appropriate audience.

Tagging medium story with up to 5 tags and each tag has X amount of followers
Tagging medium story with up to 5 tags and each tag has X amount of followers
Tagging a Medium story

8. Consider publishing in a publication for greater reach and traffic

There are thousands of publications on Medium, and you have to be a writer to publish. Even then, a majority of publications have a review process in place and only select quality stories.

9. Monday — Friday is a great time to publish a Medium story

Based on my experience so far, Monday through Friday are days when my Medium stories get a lot more views than the weekend, and some publications only post on weekdays for this exact reason.

10. Final touches before publishing a Medium story

Before you publish a story, there are a few other stuff that we need to do

Medium’s Action Menu when clicking the … button
Medium’s Action Menu when clicking the … button
  • Change display title/subtitle.
  • Change featured image
  • Customize the story URL
  • Add an SEO title and description.

Conclusion

Thank you for reading, and I hope that you find this story helpful. Please share your feedback in the comments section below and feel free to connect with me on LinkedIn and follow for more relevant stories.

A Human first • Senior software developer • Loves to write with over 200K views on Medium • Co-founder in the making • Let’s connect on linkedin.com/in/rhamedy

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